User segments are essential because they help you understand and cater to the different types of users interacting with your platform. By categorizing users based on their behavior and engagement levels, you can create personalized experiences that resonate with them. This targeted approach not only improves user satisfaction but also boosts engagement, retention, and ultimately, your platform's success.
Think of user segments as groups of people who share similar characteristics. Instead of treating all users the same, you can tailor your content, promotions, and communication to meet the specific needs and preferences of each segment. This way, you can connect more effectively with your audience, making them feel valued and understood.
What Are the Default User Segments?
To help you get started, here are some common user segments that work well for most platforms and are Fans United's default segments:
- Fanatics - Superfans who live and breathe sports.
- Fans - Loyal followers with favorite teams and players.
- Casual Users - Occasional visitors interested in major events.
- New Users - Fresh registrants exploring your platform.
- At Risk - Formerly active users who are slipping away.
- Inactive/Lost Users - Users who have significantly reduced their engagement.
To read more about each user segment, refer to our dedicated articles:
Fanatics - Who are fanatics? How do I engage Fanatics?
Fans - Who are Fans? How do I engage fans?
Casual Users - Who are casual users? How do I engage Casual Users?
New Users - Who are new users? How do I engage New Users?At risk - Who are the users at risk? How do I engage Users at Risk?
Inactive/Lost - Who are the Inactive Users? How do I engage Inactive Users?
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