At Risk Users are those who have shown a decline in activity on your platform after a period of regular engagement. These users might still visit occasionally but have significantly reduced their interaction compared to their previous habits. They are at risk of becoming inactive if not re-engaged effectively.
The reasons behind this decline can vary—they might have encountered barriers such as a busy schedule, loss of interest, or dissatisfaction with the platform’s content or features. Identifying and addressing these issues is crucial to re-engage these users before they stop using the platform altogether.
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