Casual Users represent a significant portion of your audience, though their level of engagement is much lighter than that of Fans or Fanatics. These users typically visit your platform out of curiosity or when there’s a major sporting event. They may not have strong allegiances to any particular team or athlete, but they enjoy staying informed about big sports stories or major events. For Casual Users, sports are a source of light entertainment rather than a central focus.
Casual Users are often time-constrained, fitting in quick visits to your platform during breaks or commutes. They prefer content that is easy to consume and doesn’t require a deep commitment of time or energy. These users might engage with viral sports stories, highlights, or trending topics, but they’re less likely to delve into detailed analyses or long-form content. They’re also more likely to engage with content that is visually appealing, such as infographics, videos, or social media posts.
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