Inactive Users are those who have not engaged with your platform for a significant amount of time. They might have lost interest, encountered obstacles that made continued engagement difficult, or found alternative sources for the content they were interested in. These users are at the greatest risk of being lost permanently, but with the right strategy, they can be reactivated.
Reactivating Inactive Users requires understanding their past behavior and offering them compelling reasons to return. This could involve addressing any pain points they experienced, highlighting new features or content, or offering exclusive incentives to bring them back.
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