Yes, absolutely!
Our Profile Preferences Mapping feature allows you to transform regular polls into powerful data collection tools that gather valuable insights about your users' brand, product, and lifestyle preferences while they vote.
π How it works: When users participate in polls, you simultaneously collect detailed preference data that can be used for enhanced targeting, personalized content delivery, and targeted rewards offering.
π Getting started: Before you can connect preferences to polls, you must first configure your preferences and preference categories in the system. These serve as the foundation that you'll select from when setting up individual poll preferences.
π Practical example: Imagine you're running a poll asking "What's your favorite football boot brand?" with answer options like Nike, Adidas, Puma, and New Balance. When users vote for their preferred brand, the preferences connected to these answers are automatically added to their user profile as brand preferences. You can also map any additional preference categories like:
- Food (Pizza, Burger, Burrito)
- Technology (Smart TV, Android, iPhone)
- Anything else that fits your platform goals
This means a single poll engagement can give you both the voting data AND valuable user insights for future personalization.
π Next steps: Start by configuring your preferences and categories, then learn how to connect them to your polls (refer to the 'Profile Preferences Mapping' part) for maximum data collection efficiency.