The RFE (Recency, Frequency, Engagement) Groups tab is a powerful tool that allows you to segment users based on their activity on your platform. By dividing users into different groups based on how recently and frequently they interact with your content, as well as their overall engagement levels, you can gain a clearer picture of your most loyal users and those who may need more encouragement.
Understanding RFE Groups:
Recency (R-Score):
Users are grouped based on how recently they have interacted with your platform. This score is divided into five groups, with Group 5 representing users who were active most recently on the platform, and Group 1 representing those who haven't visited recently. You can customize the time thresholds for each group in the settings of our Engagement Coefficients Feature. The default values are as follows:
- Group 5: Last 48 hours (2 days)
Group 4: Last 120 hours (5 days)
Group 3: Last 336 hours (14 days)
Group 2: Last 720 hours (30 days)
Group 1: More than 720 hours (more than 1 month)
Frequency (F-Score):
- Frequency is a crucial metric that evaluates how often users have visited the website within a specified time frame. Users are grouped from most frequent (Group 5) to least frequent (Group 1).
Engagement (E-Score):
- Engagement is calculated by assigning different weights to user actions, allowing for more significant engagements to have a higher impact on the calculation. Users are categorized from highly engaged (Group 5) to less engaged (Group 1).
The split of the groups is done by the following method:
We take the user with the lowest engagement value (ex. 6) and the user with the most (ex. 971)
We divide both by 5. (971-6) / 5 = 193
We split users into 5 groups:
Group 5: from 778 to 971
Group 4: from 584 to 777
Group 3: from 390 to 583
Group 2: from 196 to 389
Group 1: from 4 to 195
Engagement Action Weights
These are the default weights assigned to actions in the platform. Accepted values are numbers from 1 to 10.
Here are some default values that are to be used as M (Monetary value) in the RFM model.
Pageview - 1
Profile Update (Users update their information - birthdate, gender, country and etc.) - 1
- Manage Interests (Whenever users add, remove or update their interests.) - 2
You can find all the other weights assigned to different actions by going to - Features - Loyalty - Actions.
Filtering by Sports Entity
The engagement coefficients can be calculated not only for overall activity, but for specific sports entities as well.(Competitions, teams & Players). You need to configure the whitelist of competitions, teams & players that the ECs (Engagement Coefficients) will be calculated for. You can do that from our Engagement Coefficients Feature.
How to Use RFE Groups:
- Targeted Engagement Strategies: Identify the most active users and focus on maintaining their engagement. For users with lower scores, consider implementing re-engagement strategies.
- Custom Communication: Use RFE groups to tailor your communication strategies, offering personalized content or incentives to users based on their different activity levels.
Further Reading
- Overview of the ''Engagement'' Report
- Engagement Report - Engagement Segments
- Understanding & Analyzing Key Metrics to Track User Engagement
- Best Practices for Boosting User Engagement
- How to: Video guides
Video Guide - RFE Groups Report Overview