Bulgaria's top sports media platform excels at both regular sports quizzes and branded quiz campaigns with attractive prizes. Their success comes from strong partnerships and seamless content integration - like embedding quizzes within articles - transforming traditional sports content consumption into an interactive experience that keeps users coming back for more challenges and rewards.
Fans United Implementation Background
With over 16 years of building a strong digital presence in Bulgarian sports media, this platform has established remarkable user loyalty, with 60% of their users visiting more than 100 times monthly. Despite this strong foundation, the platform sought to transform passive content consumption into active participation.
Their journey with Fans United features began in January 2023, starting with prediction-based gamification elements like Top X, Match Quiz, and Predictions. After successfully establishing these core features, they expanded their offering to include mini-games, with Classic Quiz being a key addition to their gaming portfolio.
The strategic approach to Classic Quiz implementation focused on several key objectives:
- Enhancing user engagement through knowledge-based gamification
- Creating brand partnership opportunities, leading to successful branded quizzes with KitKat and EKO
- Leveraging personalized rewards like player-signed jerseys to create deeper connections with specific teams, players, and leagues, helping increase their visibility and fan engagement
Platform Integration
The platform has successfully integrated the Classic Quiz functionality within their "House of Fans" ecosystem through multiple touchpoints across their digital presence. Beyond dedicating space on their homepage, they've seamlessly embedded quizzes within relevant sports articles and match coverage, creating natural engagement opportunities within their core content. This strategic placement not only ensures high visibility and easy access for users but also flows naturally alongside their primary sports content, creating a seamless blend between editorial and gamification elements while maintaining the platform's overall design aesthetic.
Homepage view showing 'House of Fans' section with an exclusive Vezenkov signed jersey quiz integrated seemlessly within the platform's sports news feed
Classic Quiz featuring Vezenkov's signed jersey reward seamlessly integrated within an article about one of his recent matches, creating perfect contextual relevance
'Quiz' section easily accessible through the 'Games' menu, displaying all currently active sports-themed quizzes by default
Access to previous quizzes through the 'Past' tab, showcasing completed quiz campaigns
Quiz Interface
The Classic Quiz interface adapts its structure based on the quiz type. For sponsored quizzes with rewards, the interface usually features three distinct tabs - the main quiz content, a Winners section, and a Rules tab outlining participation guidelines. Standard knowledge-testing quizzes without prizes use a streamlined single-view interface. In both cases, the platform enhances the quiz experience through eye-catching banners, embedded media, and an easy-to-navigate grid format for answer options.
Prize Structure
While most Classic Quizzes on the platform focus on pure knowledge testing without rewards, the platform regularly features special branded quizzes with attractive themed prizes. These collaborations effectively combine user engagement with strategic brand partnerships. Notable examples include a quiz sponsored by EKO petrol stations offering practical rewards like 50 BGN fuel vouchers and winter windshield wiper fluid, and a KitKat-branded quiz featuring tiered prizes including KitKat branded backpacks, carry-on suitcases, and Ultimate Ears Megaboom 3 portable speakers. This selective approach to prize-based quizzes helps maintain their special appeal while ensuring regular user engagement through standard knowledge-testing content.
User Engagement Metrics
The platform demonstrates strong engagement patterns across different quiz types. Sponsored quizzes consistently achieve high participation rates, with standout examples including the KitKat EURO2024 campaign attracting over 2,200 participants and the EKO Smile November 2024 campaign engaging more than 1,100 users.
Regular sports-specific knowledge quizzes also maintain healthy engagement levels, with sports-themed quizzes typically attracting between 300-800 participants. The platform's data shows that Classic Quiz engagement often matches or exceeds participation rates of other gamification features, particularly for sponsored content, highlighting its effectiveness as an engagement tool.
Further Reading
- Learn more about Classic Quiz by referring to our articles
- Check our Classic Quiz FAQ section for common questions & answers
Your Complete Video Guide
Successfully integrated Classic Quiz Feature through multiple touch points: showcasing seamless integration within homepage and sports articles.
Easy Classic Quiz access through a prominent Games menu, providing clear navigation to Active & Past Quizzes
Clean, user-friendly design that naturally invites users to engage and participate. An enticing design inviting users to try to earn exciting prizes for sponsored branded quizzes