Slovakia's leading digital sports media platform demonstrates how strategic content integration and strong national focus can drive exceptional engagement with Classic Quiz functionality. Their implementation stands out for achieving remarkable participation rates—with some quizzes reaching over 20,000 participants—through seamless integration within sports articles and a strong focus on national sports content.
Fans United Implementation Background
Established in 2017, the platform has grown to become Slovakia's leading digital sports media platform, generating over 32 million monthly page views in a country of 5.5 million citizens. Their journey with Fans United features began with participation-based elements like Top X and Match Quizzes, supported by additional gamification features such as badges, tiers & ranking systems. After successfully establishing these engagement tools and securing an exclusive partnership with a leading betting operator, they expanded to Classic Quiz in December 2024.
Platform Integration
The platform has taken an innovative approach to Classic Quiz integration by embedding quizzes directly within relevant sports articles rather than creating a standalone quiz section. This strategy creates natural engagement points where readers can test their knowledge in the context of the content they're already consuming. Their implementation demonstrates how effectively Classic Quiz can complement an already robust engagement ecosystem, integrating seamlessly with their existing suite of features including Top X, Match Quiz, and community discussion tools.
Navigation & Access
While the platform doesn't maintain a dedicated quiz section, they've optimized quiz accessibility through strategic content placement. Quizzes are thoughtfully integrated within relevant sports articles, creating organic discovery opportunities throughout the user journey. This approach ensures that users encounter interactive content naturally while consuming sports news and coverage, rather than requiring them to navigate to a separate section.
Quiz Interface
The quiz interface offers a clean, user-friendly experience with several key features:
- Color-coded progress indicators that help users track their advancement through the quiz
- Clear results presentation showing both correct and incorrect answers
- Display of average results and total participation numbers, adding a community aspect
- Facebook sharing functionality for social engagement
User Engagement Metrics
The platform's Classic Quiz implementation has achieved exceptional engagement levels since its December 2024 launch, particularly with nationally-focused content:
- The U20 World Hockey Championship quiz reached an impressive 24.32k participants, demonstrating the power of combining major international events with national interest
- Strong performance of nationally-focused content continues with "U20 World Cup and Slovakia: Are you a true fan?" attracting 12.38k participants
- Player-specific content like "How well do you know Dalibor Dvorsky?" engaged 11.43k participants
- The platform recorded over 3,000 quiz participations from registered users in just the first two months
- User performance metrics show healthy engagement, with average scores ranging from 2.1/3 to 3.3/4 across different quizzes
These metrics strongly validate the platform's strategy of emphasizing national sports interests, showing how well-targeted local content can drive exceptional engagement in a specific market.
Further Reading