A leading global online gambling platform, licensed across major markets including the UK, Malta, Spain, South Africa, and the United States, shows how a focused approach to interactive features can enhance user engagement while maintaining their core betting services. Their implementation stands out for its deliberate focus on three lightweight interactive features - Classic Quiz, Either/Or games, and Polls - showing that a targeted feature integration strategy can be just as effective as using the full set of Fans United functionalities.
Fans United Implementation Background
With over 15 years of experience in online gambling and betting services, this platform sought to enhance user engagement without disrupting their core betting experience. Their journey with Fans United features began in early 2024, focusing specifically on implementing three key interactive elements: Classic Quiz, Either/Or games, and Polls. The strategy centered on integrating these interactive features within their blogs and mobile app, demonstrating how platforms can effectively implement engagement tools while staying true to their primary business objectives.
What sets their approach apart is their strategic alignment with the sports calendar - creating timely pre-match and post-match quizzes for major sporting events, as well as comprehensive weekly sports wrap-up quizzes covering multiple sports. This dynamic content strategy ensures their interactive features remain relevant and engaging, matching the rhythm of the sports world their users follow.
Platform Integration
The platform has successfully integrated their interactive features through two main channels - their blog content and mobile application. Within their blog ecosystem, quizzes have a dedicated space, making them easily discoverable for users seeking interactive content.
The mobile app integration is particularly noteworthy for its simplicity and user-friendly design: users can access quizzes through the 'Play' section in the main navigation bar, where they'll find a clear 'Daily Quizzes' option alongside 'Daily Polls'. This straightforward navigation ensures that interactive content is just two taps away, maintaining the platform's commitment to seamless user experience across both web and mobile platforms.
Navigation & Access
After users have accessed Daily Quizzes through the main menu, they're presented with an intuitive, user-friendly interface. The section is configured to open with Classic Quiz content by default, though users can easily switch to Either/Or games through a simple tab interface at the top of the screen.
The quiz selection interface presents users with a scrollable feed of available quizzes, each prominently displaying its theme and a brief description. Quizzes are clearly marked with "NEW" tags when recently added, helping users quickly identify fresh content. The interface implements infinite scroll functionality with a "Load More" button appearing when users reach the end of the initial quiz selection, ensuring smooth navigation through the full catalog of available content.
Quiz Interface
The quiz interface offers a streamlined three-step experience. Users first see a landing page with the quiz title, themed banner, and description, including any time constraints. After clicking "Start the Quiz!", questions appear one at a time, with a timer/progress bar depending on the quiz configuration. The results page provides immediate feedback with a percentage score and a detailed "Show answers" feature that displays correct answers alongside user selections, enabling learning from mistakes. Users can then share their results or return to browse more quizzes.
User Engagement Metrics
The platform demonstrates strong user engagement across their quiz offerings, particularly with general knowledge and team-specific content. Premier League General Knowledge Quiz leads participation with nearly 1,000 users, while the popular Guess The Country Quiz series consistently achieves high engagement rates between 750-985 participants. Team-specific quizzes for clubs like Manchester United, Real Madrid, and Manchester City maintain solid participation levels ranging from 600-700 users. Average scores vary significantly, with Guess The Country quizzes showing particularly strong user performance, averaging between 2.3-2.8 out of 5 correct answers, and achieving the highest number of perfect scores among all quiz types.
Further Reading
- Learn more about Classic Quiz by referring to our articles
- Check our Classic Quiz FAQ section for common questions & answers
Your Complete Video Guide
Successfully integrated Classic Quiz Feature within the mobile app: just two clicks away from the homepage, providing effortless user engagement
Easy Classic Quiz access in the mobile app: all active quizzes available through a dedicated 'Quizzes' page, providing clear user navigation