Bulgaria's leading sports media platform demonstrates excellence in integrating Polls functionality within their content ecosystem, with a dedicated "Polls" section prominently featured in their navigation menu within the House of Fans. Though relatively new to polls, their implementation already stands out for its strategic placement and visually distinctive design. Their approach creates a centralized destination for fan opinion-gathering on popular sports events, transforming traditional content consumption into an engaging experience that encourages active user participation.
Platform Background
With over 16 years of building a strong digital presence in Bulgarian sports media, this platform has established remarkable user loyalty, with 60% of their users visiting more than 100 times monthly. Despite this strong foundation, the platform sought to transform passive content consumption into active participation.
Fans United Implementation Background
Their journey with Fans United features began in January 2023, starting with prediction-based gamification elements like Top X, Match Quiz, and Predictions. These features were enhanced by additional loyalty elements such as multiple leaderboards with rewards, badges & tiers.
After successfully establishing these core features, they expanded their offering to include additional mini-games features, with Polls being a key addition to their interactive content strategy.
Platform Integration
The sports media platform has successfully integrated the Polls functionality within their existing content ecosystem by offering a dedicated "Polls" section easily accessible through their main navigation menu, while also embedding polls within relevant sports articles for contextual relevance.
'House of Fans' section on their homepage, providing easy access to all gamification features and increasing visibility to casual visitors
Main navigation menu showing "Polls" as a dedicated section within the Games area, allowing users to easily access polls
Navigation & Access
The Polls feature is prominently accessible through the main "Games" navigation menu, where "Polls" appears alongside other engagement features like "Quiz," "Do you know?" (Either/Or Games), "Top 7," and "Match Games." The platform maintains both "Active" and "Past" polls, allowing users to participate in current polls while also browsing previous poll results.
Poll Interface and Design
The poll interface adopts a clean, visually distinctive design with a strong emphasis on brand consistency. Polls related to the EFBET Bulgarian Cup, for example, feature branded visual elements that tie directly to the tournament, creating a cohesive visual experience.
Key design elements include:
- Poll Topic (Question) prominently displayed for maximum visibility - both above the image and embedded within the image itself
- Simple, easy-to-select answer options
- Visual representation of voting results through progress bars & Percentage display
- Consistent branding and color schemes
Reward Strategy
The platform strategically incorporates rewards into selected polls to drive higher engagement and participation. For instance, the EFBET Bulgarian Cup poll offered a basketball jersey from one of the teams as a prize for one lucky participant.
By offering tangible, sports-themed rewards that directly connect to the poll topic, the platform enhances user motivation to participate while reinforcing the connection between their digital engagement and real-world sports fandom. This approach transforms simple opinion-gathering into a more compelling value proposition for users.
Reward-based polls feature a distinctive tabbed interface with "Play," "Winners" (Profitable), and "Rules" sections
Content Strategy
The Bulgarian sports platform employs a focused approach to polls, creating questions that directly relate to current and upcoming sporting events. Their strategy centers on timely, relevant questions about popular local teams and competitions, such as "Who will be the winner of the EFBET Bulgarian Cup?"
By ensuring strong thematic connections between current sporting events and their associated polls, they drive higher engagement as fans are eager to express their predictions and opinions about topics they're already passionate about.
User Engagement Metrics
The platform demonstrates strong engagement with their polls implementation, despite being relatively new to this feature. According to the platform's data:
- The poll "Кой ще е победителят в EFBET Купа на България?" (Who will be the winner of the EFBET Bulgarian Cup?) attracted 1,862 participants before expiring
- The poll "Кой ще е победителят на Европейското първенство?" (Who will be the winner of the European Championship?) had gathered 1,393 votes
These participation numbers demonstrate the platform's ability to engage their audience through well-placed polls on topics of high interest to their users.
Further Reading
Polls Gallery: Additional Examples
Poll collection snapshot from May 2025 showcasing smart content variety - from fun brand partnership polls asking 'Which is the coolest car?' to strategically timed sports prediction polls covering both local Bulgarian tournaments and international events
Champions League winner prediction poll after voting - featuring Champions League branded imagery with trophy and player photos, showing clear percentage breakdowns across the four clubs with Inter (35.25%) leading fan predictions.