A leading global online gambling platform, licensed across major markets including the UK, Malta, Spain, South Africa, and the United States, demonstrates a strategic approach to interactive mini-games features that complements their core betting services. Their polls implementation stands out for its seamless mobile integration and focused content strategy, showing how a targeted implementation approach can effectively engage users while maintaining alignment with their primary betting business.
Platform Background
With over 15 years of experience in online gambling and betting services, this platform has established itself as a trusted provider in the global betting market. Their approach to user engagement prioritizes simplicity and relevance, ensuring that interactive features enhance rather than distract from their core betting experience.
Fans United Implementation Background
The platform's journey with Fans United features began in early 2024, focusing on implementing three key interactive elements: Classic Quiz, Either/Or games, and Polls. Unlike implementations that utilize the full suite of Fans United features, this platform demonstrates the effectiveness of a more targeted approach, selectively integrating specific features that complement their existing user experience.
What sets their approach apart is their strategic alignment with the sports calendar — creating timely polls for major sporting events that match the rhythm of the sports world their users follow and bet on.
Platform Integration & Navigation
The platform has successfully integrated polls through two main channels — their blog and mobile app. The mobile app integration is particularly noteworthy for its simplicity and user-friendly design: users can access polls through the 'Play' section in the main navigation bar, where they'll find a clear 'Daily Polls' option alongside 'Daily Quizzes'. This straightforward navigation ensures that interactive content is just two taps away from the main interface, maintaining the platform's commitment to seamless user experience.
Once inside the polls section, users are presented with a scrollable feed of available polls. They can scroll to browse all available polls until they find one they want to participate in. Each poll is distinctly labeled with a "NEW" tag when recently added, helping users quickly identify fresh content as they scroll through the options.
The quick path to polls: Mobile App Home screen → Play button → Daily Polls option → Active Polls Page
Poll Interface and Design
The polls feature a clean, visually appealing design that maintains consistency with the platform's overall aesthetic. Key design elements include:
- Clear, concise questions prominently displayed at the top
- Visual elements that directly relate to the question (such as the respective team jerseys)
- Simple, easy-to-select answer options with clear buttons
- Visual representation of voting results through progress bars & Percentage displays
- Total vote count display
- Integration with comments functionality for deeper engagement
The polls maintain a consistent design language across different sports topics, ensuring users have a familiar experience regardless of the specific poll content.
Polls Interface
Content Strategy
The platform employs a focused content strategy for their polls, creating questions that directly relate to upcoming and ongoing sporting events. Their polls primarily focus on:
- Match outcome predictions (e.g., "Which team will win Saturday's big Serie A clash between Napoli and Juventus?")
- Season-long predictions (e.g., "Will Liverpool win the 2024/25 Premier League title?")
- Tournament predictions (e.g., "Will Liverpool, Arsenal or Aston Villa win the Champions League title this season?")
- Player performance assessments (e.g., "How would you rate goalkeeper Wojciech Szczęsny's performances since coming out of retirement to join Barcelona?")
This strategy ensures polls remain relevant to current sporting events, driving higher engagement as users are already interested in the topics being discussed. The polls also serve as a natural extension of their betting offerings, allowing users to express opinions on the same events they might be betting on.
Integration with Other Features
The platform enhances the poll experience by pairing polls with comments functionality, allowing users to not only vote but also discuss the topics. This powerful combination creates a complete feedback loop where fans can both quickly express their opinion through a poll vote and engage in deeper conversation through comments.
This integration demonstrates how combining complementary features can create a more engaging overall experience, encouraging users to spend more time within the platform's ecosystem.
Integration of polls with discussions feature, allowing users to both vote and engage in deeper conversations
User Engagement Metrics
The platform demonstrates strong engagement with their polls implementation, with impressive participation levels across various types of polls:
- Their most popular polls achieve around 3,000 participants each
- High-engagement polls often attract over 1K participants
- Regular polls normally attract a few hundred participants each
💡 Note: One can make use of the management portal's filtering capabilities to filter polls by minimum vote counts (as shown with the 2,500 minimum votes filter in the screenshot). This feature enables quick identification of the most successful polls, helping content teams understand which topics resonate most with their audience and inform future poll creation strategy.
These strong participation numbers demonstrate the platform's ability to engage their audience through well-placed polls on topics of high interest to their users, with clear metrics to track and analyze engagement patterns.
Regular polls continuously attracting a few hundred participants
Most popular polls achieving around 3,000 participants each
Further Reading