Slovakia's leading digital sports media platform exemplifies effective integration of Top X functionality, successfully merging high-quality sports journalism with interactive gaming elements. The Top X feature, implemented as Top 7, invites users to predict match outcomes while maintaining the platform's reputation for investigative journalism and exclusive coverage. Their implementation stands out for its strategic content integration and ability to convert dedicated readers into active participants.
Fans United Implementation Background
Established in 2017, our client has grown to become Slovakia's leading digital sports media platform, generating over 32 million monthly page views in a country of 5.5 million citizens. The platform has earned its position through a combination of investigative journalism and exclusive sports coverage, making it an essential destination for Slovak sports enthusiasts.
Their journey with Fans United features began with participation-based elements like Top X and Match Quizzes, supported by additional gamification features such as badges, tiers & ranking systems. The platform secured an exclusive partnership with a leading betting operator, granting them sole branding rights across all Fans United features. After successfully establishing these engagement tools and partnerships, they also expanded to Classic Quiz in December 2024.
Their methodical implementation approach has yielded impressive results, with some quizzes achieving over 20,000 participants. Their success particularly stems from strategic content integration, for example embedding Fans United functionality within sports articles to create natural engagement opportunities throughout the user journey.
Platform Integration
The platform has integrated Fans United functionality through a dedicated 'Fans Arena' space, creating a comprehensive gaming hub within their sports media ecosystem. This space features dedicated tabs for various Fans United features, including Top X, Match Quiz, leaderboards, and badges. This structured approach ensures clear organization of gaming elements while maintaining seamless integration with their core sports content.
Navigation & Access
The platform provides straightforward access to Top 7 games through a dedicated tab in the Fans Arena section. Users can easily access their gaming history through their profiles, where they can review their past Top 7 predictions and performance. This personal gaming history feature enhances user engagement by allowing players to track their prediction accuracy over time.
Game Interface
The Top 7 interface prioritizes user experience with a streamlined design featuring:
- An intuitive prediction interface with up/down toggles for score selection
- Comprehensive display of all 7 matches, including team logos and match times
- Prominent 50,000 prize display
- A mandatory confirmation step before submission, complete with error messaging to ensure users verify their predictions before proceeding
Prize Structure
The platform maintains an attractive 50,000 prize pool for users who correctly predict all seven match outcomes. Detailed rules and frequently asked questions are readily accessible within the Top 7 tab, providing users with clear guidelines and transparency about the competition structure.
User Engagement Metrics
The platform demonstrates strong engagement levels in Top 7 games, with consistent participation across different competition types:
- Individual Top 7 games attract between 150-250 participants, with Liga majstrov editions typically drawing higher participation numbers around 220-240 players
- Recent months show impressive overall engagement with 1.04k users who have participated in at least one prediction game
- A dedicated core user base is emerging, with 192 users participating in at least 5 predictions
These metrics demonstrate consistent user interest and a growing community of engaged participants, particularly for prestigious competitions like Liga majstrov which tend to attract larger participant pools.
Further Reading