Bulgaria's leading sports media platform demonstrates excellence in integrating Top X into their core offering, creating a seamless and engaging experience that transforms traditional sports content consumption into interactive participation. The Top X feature, in this case implemented as Top 7, challenges users to predict the scores of seven selected matches, combining sports knowledge with the thrill of competition. Their implementation stands out for its thoughtful user experience design and successful conversion of passionate sports fans into active game participants.
Fans United Implementation Background
With over 16 years of building a strong digital presence in Bulgarian sports media, this platform has established remarkable user loyalty, with 60% of their users visiting more than 100 times monthly. Despite this strong foundation, the platform sought to transform passive content consumption into active user participation.
In January 2023, they implemented Fans United's suite of features, including Top X, with several strategic objectives:
- Transforming passive content consumption into active participation through gamification
- Gathering valuable first-party data
- Creating new high-value advertising opportunities through increased engagement
Platform Integration
The platform has successfully integrated the Fans United functionality - which they branded as "House of Fans" - through multiple touchpoints across their digital presence. Beyond dedicating space on their homepage, they've seamlessly embedded Top 7 within relevant sports articles and match coverage, creating natural engagement opportunities within their core content. This strategic placement not only ensures high visibility and easy access for users but also flows naturally alongside their primary sports content, creating a seamless blend between editorial and gamification elements while maintaining the platform's overall design aesthetic.
Homepage view showing 'House of Fans' section integrated below the platform's sports news feed
Top 7 game seamlessly embedded within a sports article, allowing readers to make predictions without leaving the content
Navigation & Access
The feature is easily accessible through a prominent Games menu, providing clear navigation to:
- Active games currently accepting predictions
- Upcoming games scheduled for future dates
- Past games with historical results and winners
Users can seamlessly switch between different game types (Match Quiz, Top X, Classic Quiz, and others) while maintaining a consistent interface throughout their experience.
Game Interface
The Top 7 interface features a clean, user-friendly design with:
- Organized tabs displaying Game Interface (default view), Rankings, Winners, and Rules sections
- Prominent countdown timer showing remaining time until game closure
- Easy-to-use score prediction interface with up/down toggles
- Comprehensive display of all 7 matches, including team logos and match times
- Clear 50,000 prize display integrated into the header
- Tie-breaker functionality implemented through an intuitive slider interface where users predict the earliest goal timing across all matches
- A submission confirmation process requiring explicit acceptance of game rules before allowing players to submit their predictions via a prominent "PLAY" button
Prize Structure
The platform currently features an attractive 50,000 prize pool, which has been maintained for quite some time and contributes significantly to user engagement. The high prize value has been a consistent feature of the platform's Top X implementation, though the exact amount has evolved over time. In cases where multiple participants correctly predict all 7 match outcomes, a tiebreaker system determines the winner based on their prediction of the first goal's timing. The participant whose time prediction comes closest to the actual first goal becomes the ultimate winner, adding an extra layer of strategy to the game.
User Engagement Metrics
The platform demonstrates strong and consistent engagement in Top X games:
- Individual games consistently attract between 400-700 participants.
- Recent months show 1,760 unique users participating in at least one game
- Over 200 highly engaged users have participated in 5 or more games
Recent participation numbers further demonstrate consistent engagement, with the most recent games attracting over 400 participants respectively, showing stable user interest.
Further Reading
- Learn more about our Top X Feature by referring to our articles
- Check our Top X FAQ section for common questions & answers
Your Complete Video Guide
Successfully integrated Top X Feature through multiple touch points
Easy Top X access through a prominent Games menu, providing clear navigation to Active, Upcoming & Past Games
Clean, user-friendly game design that naturally invites users to engage and participate