Slovakia's leading sports media platform demonstrates an innovative approach to User Interests functionality with a multi-layered implementation strategy. Their unique "Counting Fans" feature creates an engaging pathway for users to select favorite teams across a few chosen leagues, while maintaining an intuitive interface that encourages continuous interaction and interests declaration.
Fans United Implementation Background
Platform Integration
The platform has implemented User Interests through a multi-access approach that makes team selection highly accessible across the user experience:
- Dedicated "Favourites" section in the main navigation menu within their Fans Arena space, where users can see all their selected interests for both teams & players
- Prominent "Counting Fans" feature also accessible directly from the main navigation menu, promoting interest selection from a few picked leagues
- Main (Home) Fans Arena page integration displaying the user's selected team interests with an "+ Add team" option, providing quick access to favorite teams directly from the platform's central hub
This implementation strategy ensures maximum visibility and engagement with the User Interests functionality while creating multiple touchpoints throughout the user journey.
Innovative League-Based Interests Selection Process
The platform's most distinctive implementation element is their structured, league-based team selection process through the "Counting Fans" feature:
- League-specific browsing experience that guides users through organized team catalogs
- Default view of Nike League teams upon initial access, displaying team logos with selection percentages
- Sequential navigation to Premier League teams through intuitive "Next" button progression
- Comprehensive summary view of all selected teams across leagues
- Advanced search functionality allowing users to find and add teams from additional leagues beyond the featured options
💡 This guided approach simplifies the selection process while strategically directing user attention toward two featured leagues (Nike League and Premier League). By prominently showcasing these specific leagues in the structured navigation flow, the platform effectively promotes engagement with their priority content areas, while still offering the flexibility to add teams from other leagues through the search function.
Content Personalization
The platform effectively harnesses User Interests data to enhance the overall user experience. This implementation helps the platform provide personalized content based on user interests, ensuring that fans receive the most relevant news, updates, and information about their favorite teams. Additionally, this strategic approach allows the platform to gather more detailed data on what their users like and prefer, creating a valuable source of insights for content planning and future feature development. The resulting personalization not only improves user satisfaction but also increases engagement metrics across the platform.
Further Reading