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User Interests Implementation: Leading Bulgarian Sports Media Platform

Bulgaria's leading sports media platform excels in implementing User Interests functionality with an intuitive interface for teams, players, and competitions across multiple football leagues. Their approach transforms standard sports content into personalized experiences, significantly increasing user engagement and retention through tailored content delivery based on these individual preferences.


Fans United Implementation Background

With over 16 years of building a strong digital presence in Bulgarian sports media, this platform has established remarkable user loyalty, with 60% of their users visiting more than 100 times monthly. Despite this strong foundation, the platform sought to enhance user experience through content personalization.

Their journey with Fans United features began in January 2023, starting with prediction-based gamification elements like Top X, Match Quiz, and Predictions. Apart from successfully establishing these core features, they expanded their offering to include personalization features, with User Interests being a key addition to their platform.

The strategic approach to User Interests implementation focused on several key objectives: creating a tailored content experience based on user preferences and building deeper connections between users and their favorite sports entities.

Platform Integration

The platform has successfully integrated the User Interests functionality within their dedicated Fans Arena space (where all Fans United gamification features can be found in one place). The feature is prominently accessible through a dedicated "INTERESTS" tab in the main navigation menu. Interests are also visible in other key areas of the platform, including the homepage, where users can see their selected interests in the upper corner with prompts to add more, creating seamless navigation to personalized content.

The implementation follows a clean, visually-driven approach with team, player, and tournament logos on a sleek background, creating an engaging selection interface that maintains the platform's overall aesthetic.

Dedicated Interests Tab Within The Fans Arena

Clean & Intuitive Selection Interface

Added User Interests visible on the homepage in the upper corner with prompts to add more

Content Personalization

The platform leverages the User Interests data to deliver tailored content experiences in multiple ways: customized news feed focusing on selected teams, players, and tournaments and specialized content recommendations aligned with declared interests. This multi-layered approach to content personalization ensures users receive the most relevant sports information, increasing engagement and strengthening their connection to the platform.

 

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User Interests Tab - Browsing Through & Adding New Interests