Branding Use Cases: Examples from Our Clients


πŸ“– Wondering How Our Clients Use Branding Templates?

See how clients leverage our branding capabilities to create engaging sponsored campaigns and maintain consistent brand identity across their games.

When it comes to displaying branding, there are two main implementation types: Pre-Built Widgets (where branding is displayed automatically according to our design system) and Custom UI (where clients develop their own front-end with full control over how branding assets are displayed). Of course, these can be mixed - some clients develop their own UI for certain features while using our widgets for others. The choice often depends on available development resources and time constraints.

Below you'll find examples to inspire your own branded campaigns. We're continuously gathering more client success stories and will be expanding this article over time with additional examples from both implementation types.

 

πŸ“– Custom Implementation Examples


1️⃣  Sponsored Quiz Campaigns - Leading Bulgarian Sports Media Platform

The Client

A leading Bulgarian sports media site running interactive quiz campaigns for their audience. They have a dedicated quiz page on their site where all quizzes are displayed, and they sometimes also embed quizzes within relevant articles for contextual engagement.

What They Needed to Achieve

Create a fully branded quiz experience for their partners, KitKat & EKO, that maintains brand consistency while delivering an engaging interactive quiz experience.

The Solution

Using our branding assets with their custom front-end implementation, they created seamless KitKat and EKO-branded quiz experiences.

Branding Elements Used in their KitKat campaign:

Logo: They utilized the Main Logo feature to prominently display KitKat's logo in a custom-designed bottom element, creating consistent branded presence throughout the quiz.

Colors: Applied KitKat's signature red as the primary color, with complementary colors for answer buttons and progress indicators to maintain brand identity.

The Results

By leveraging the branding capabilities, the sports media site successfully:

  • Built a custom front-end interface that created a seamless branded experience
  • Integrated this sponsored content into their existing quiz structure
  • Maintained KitKat's and EKO's complete brand identity throughout the experiences
  • Delivered an interactive quiz with sponsor rewards

Visual Comparison

Branded vs. Non-Branded Quiz: Compare the branded KitKat and EKO quizzes (with custom logo elements and brand colors) to a standard non-branded quiz from the same platform (clean, functional design with basic styling). The difference showcases how branding elements transform the user experience.

 

πŸ’‘ Pro Tip: This approach creates a win-win-win scenario for everyone involved. The media platform partners with a brand (like KitKat or EKO), applies their branding to games using the logos & colors assets. In return, the brand partner provides the prizes - such as headphones, TVs, gift cards, or other rewards. End users benefit by getting to compete for real prizes while engaging with branded content. It's an effective sponsorship model where the platform monetizes through brand partnerships, brands get engagement and visibility, and users enjoy free interactive content with tangible rewards.

 

πŸ“– Widget Implementation Examples


Coming soon! Our pre-built widgets are relatively new, and clients are just starting to explore their branding capabilities. As soon as we have clients fully utilizing the branding features within our widgets, we'll showcase those examples here. Stay tuned!


πŸ’‘ How to Apply Branding to Your Games

Ready to create your own branded experiences? Check out our Branding Templates guide for step-by-step instructions