A leading global online gambling platform, licensed across major markets including the UK, Malta, Spain, South Africa, and the United States, shows how a focused approach to interactive features can enhance user engagement while maintaining their core betting services. Their implementation stands out for its deliberate focus on three lightweight interactive features - Classic Quiz, Either/Or games, and Polls - showing that a targeted feature integration strategy can be just as effective as using the full set of Fans United functionalities.
Fans United Implementation Background
With over 15 years of experience in online gambling and betting services, this platform sought to enhance user engagement without disrupting their core betting experience. Their journey with Fans United features began in early 2024, focusing specifically on implementing three key interactive elements: Classic Quiz, Either/Or games, and Polls.
The platform's strategy centered on integrating these interactive features within their blogs and scores mobile app, demonstrating how betting platforms can effectively implement engagement tools while staying true to their primary business objectives. Unlike their Classic Quiz content which actively follows the sports calendar, their approach to Either/Or games focuses on maintaining a smaller, carefully curated set of 7-8 evergreen binary-choice games that remain consistently engaging over time. This focused strategy allows them to maintain quality over quantity, ensuring each Either/Or game delivers high user satisfaction.
Platform Integration
The platform has successfully integrated their interactive features through two main channels - their blog content and mobile application.
The scores mobile app integration is particularly noteworthy for its simplicity and user-friendly design: users can access Either/Or Games through the 'Play' section in the main navigation bar, where they'll find a clear 'Quizzes' option alongside 'Polls'. This straightforward navigation ensures that interactive content is just two taps away, maintaining the platform's commitment to seamless user experience across both web and mobile platforms. The Either/Or games are presented alongside Classic Quiz content through a simple tab interface at the top of the Quizzes section, allowing users to easily switch between different game types.
Navigation & Access
The navigation to Either/Or games is intuitive and frictionless. After accessing the "Either/Or Games" tab, users are presented with a clean, scrollable feed of available Either/Or games, each prominently displaying its theme.
The selection interface balances simplicity with sufficient information - users can see the game title, a brief description, and a visually appealing banner before committing to play. This approach helps users quickly identify content that interests them while maintaining a clean, uncluttered interface that aligns with the platform's overall design aesthetic.
Game Interface
The Either/Or game interface offers a streamlined, visually engaging experience with several key features:
- Once users select their chosen Either/Or game, they're presented with a page explaining the game mechanics, including lives, streaks, and scoring systems
- To begin playing, users simply tap the prominent "Start Game" button at the bottom of the screen
After starting the game, users are immediately presented with the main game interface:
- The binary choice question is clearly displayed at the top of the screen (e.g., "Who played for more teams?")
- A countdown timer appears in the top-right corner (showing remaining seconds) with a progress bar visually representing the passing time
- Two options are displayed, each accompanied by a quick visual identification (in this case, players' national flag)
- The player's remaining lives are shown in the bottom left corner (represented by green hearts)
- Current points are displayed in the bottom-right corner
- When a user selects an option, immediate visual feedback indicates whether their choice was correct:
- Correct answers are highlighted with a green border
- Points are added to the total score (in this case "+10")
- Progress indicators at the bottom track consecutive correct answers
- When the game ends, users are presented with a comprehensive results screen:
- A prominently displayed final score
- Personal achievement notifications (e.g., "Congratulations! You just broke your personal record!")
- Performance statistics showing how the user compares to other players (e.g., "You are better than 86.12% of players")
- A distribution graph displaying the user's position relative to the overall player community
- A leaderboard section showing top players and their scores, with medal icons for the top three positions
User Engagement Metrics
The platform's Either/Or implementation has achieved impressive engagement levels across various sports-themed content. Analytics data reveals:
- "Who played for more teams?" featuring football players from different countries - their most popular game with 2,498 participants
- "Which club has won more league titles?" comparing major football clubs - strong engagement with 1,229 participants
- "Which player is older?" comparing footballer ages - solid participation with 892 users
All games remain active in the platform's rotation, with the most recent additions dating from July-August 2024. The platform has found particular success with football (soccer) themed Either/Or content.
Further Reading
- Learn more about Either/Or by referring to our articles
- Check our Either/Or FAQ section for common questions & answers
Your Complete Video Guide
Successfully integrated Either/Or Feature within the mobile app: just two clicks away from the homepage, providing effortless user engagement
Either/Or preview page: Interface that engages users even before entering the full game experience. See how they present game information in their pre-game screen.
Full Either/Or game interface showcasing the interactive elements, gameplay mechanics, and user experience design