Bulgaria's leading sports media platform demonstrates excellence in integrating Either/Or functionality within their digital ecosystem. Their implementation stands out for its strategic integration within their "House of Fans" gamification ecosystem, seamless user experience, and focused approach of maintaining only a few active Either/Or games at a time instead of overloading users with multiple options. This approach helps transform passive content consumption into an interactive experience, significantly boosting user engagement across their digital platform.
Fans United Implementation Background
With over 16 years of building a strong digital presence in Bulgarian sports media, this platform has established remarkable user loyalty, with 60% of their users visiting more than 100 times monthly. Building on this strong foundation, the platform sought to further transform passive content consumption into active participation.
Their journey with Fans United features began in January 2023, starting with prediction-based gamification elements like Top X, Match Quiz, and Predictions. After successfully establishing these engagement tools, they expanded their offering to include mini-games, with Either/Or becoming an important component of their gaming portfolio.
Platform Integration
The platform has successfully integrated the Either/Or functionality within their "House of Fans" ecosystem through multiple touchpoints across their digital presence. Beyond dedicating space on their homepage, they've seamlessly embedded Either/Or Games within relevant sports articles and match coverage, creating natural engagement opportunities within their core content. This strategic placement not only ensures high visibility and easy access for users but also flows naturally alongside their primary sports content, creating a seamless blend between editorial and gamification elements while maintaining the platform's overall design aesthetic.
Homepage view showing 'House of Fans' section with an exclusive Either/Or Game on Dimitar Berbatov integrated seemlessly within the platform's sports news feed
Navigation & Access
The Either/Or feature is easily accessible through a prominent Games menu in the "House of Fans" section. The platform normally maintains only 3-4 active games at a time, deliberately avoiding content overload.
Users who navigate to the Either/Or page can switch between active and past games using dedicated tabs. The "Active" tab displays all currently ongoing Either/Or Games with their themes, while the "Past" tab allows users to browse through previously completed games. This organization helps maintain a clean interface while providing access to both current participation opportunities and historical content.
Game Interface
The Either/Or game interface offers a clean, visually engaging experience with several key features:
- Clear presentation of the binary choice question at the top of the screen
- Visual representation of both options, typically using relevant sports imagery
- Simple selection mechanism requiring just a single click
- Immediate feedback after selection, showing whether the user's choice is correct or wrong
- Results page displaying participation statistics, comparison with other users & Top results
- Option to play again
The interface is designed for quick engagement, allowing users to make choices in seconds while still feeling invested in the outcome. The results screen enhances this experience by showing how the user's game performance compares to the broader community, adding a social dimension to the individual interaction.
User Engagement Metrics
The platform's Either/Or implementation has achieved exceptional engagement levels. Notable examples include:
- The Olympic Games-themed Either/Or reaching an impressive 1,712 participants
- European Championships content attracting 1,515 participants
- Personality-focused content like "Which event related to Dimitar Berbatov happened more recently?" engaging 283 participants in less than a month
These metrics validate the platform's strategy of closely following the sports calendar with relevant Either/Or content, showing how well-timed, topical binary choice games can drive significant engagement in a sports media context.
Further Reading