Bulgaria's leading sports media platform has boosted user engagement by developing a comprehensive loyalty system. Their badges are a key component of this system, which also includes leaderboards, points, and tiers. The platform's badge implementation shows how visual achievements work within a broader loyalty ecosystem to motivate users, recognize accomplishments, and create long-term engagement pathways.
Fans United Implementation Background
With over 16 years of building a strong digital presence in Bulgarian sports media, this platform has established remarkable user loyalty, with 60% of their users visiting more than 100 times monthly. Despite this strong foundation, the platform sought to transform passive content consumption into active participation.
Their journey with Fans United features began in January 2023, starting with prediction-based gamification elements like Top X, Match Quiz, and Predictions. The platform expanded this approach by adding comprehensive loyalty features including leaderboards, tiers, points, and badges to create a full engagement ecosystem.
Platform Integration
Badges are seamlessly integrated into the user profile experience, with a dedicated "Achievements" section providing a central hub where players can view both their earned badges and those still available to unlock and also their success rates across different competitions, teams & markets.
Beyond the dedicated Achievements section, the platform ensures key loyalty metrics are always visible to users within their profiles. Directly below the user's nickname and profile icon, the system prominently displays the user's current tier level (e.g., BRONZE), total points accumulated (e.g., 673), and overall success rate (e.g., 30%). This consistent visibility reinforces the user's status and progress within the platform's loyalty ecosystem, serving as a constant reminder of their achievements and encouraging continued participation.
Key engagement metrics prominently displayed between the user avatar and the main navigation menu: Tier, Total Profile Points & Overall Success Rate
Achievements section displaying both success rates and badges. The left panel shows success rates, while the right panel displays the badge collection with earned badges in color and unearned badges in gray.
Badge Categories and Progression
The platform has implemented a structured badge system across three main participation categories, each with its own progression path:
Predictions Badges
Rewards users based on cumulative correct predictions:
- Newbie: 10 correct predictions
- Master: 100 correct predictions
- Top Achiever: 1,000 correct predictions
- Guru: 5,000 correct predictions
- Legend: 10,000 correct predictions
Top X Badges
Rewards participation frequency in Top X competitions:
- Top X Newbie: 1 participation
- Top X Titular: 10 participations
- Top X Captain: 50 participations
Match Quiz Badges
Rewards participation frequency in Match Quiz games:
- Match Quiz Newbie: 1 participation
- Match Quiz Titular: 10 participations
- Match Quiz Captain: 50 participations
Each badge category follows a consistent naming that signals both the activity type and the achievement level, creating a unified system that remains easy for users to understand across different gamification features.
💡 Note: Did you know you can create multiple badge types with customized requirements? The possibilities extend far beyond prediction games! Whether you're rewarding predictions, mini games, discussions, or any other specific achievements, our badge system lets you design recognition milestones that keep users coming back. Learn more in our related articles.
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