Understanding how to interpret the data from the Either/Or Report can significantly enhance your ability to engage users and optimize your mini-games. This guide will walk you through the key metrics and insights offered in the report.
Here's how to make sense of the information provided in each tab:
Breakdown Tab: Here, you’ll find a detailed view of user participation over different time frames—Day, Week, Month, or Year, which you can use to analyze participation trends over time. Additionally, the gender breakdown (Male, Female, Non-specified) provides insight into the demographic that is most engaged with your Either/Or games. Pay attention to peaks in participation, which can indicate successful campaigns or popular game themes.
Popular Tab: This section allows you to see which Either/Or games are the most popular among your audience. Participation count is the primary metric here, but don’t overlook other important data points such as the distribution of scores and trends over time. Identifying patterns in game participation can help you understand what your audience enjoys and how to keep them engaged.
Further Reading